CSEdCon

Market research informs key components of a district marketing plan -- understanding the unique dynamics of policy, funding, demographics, influencers, and strategic priorities within a particular district and community is critical to tailoring messaging and approach for engaging with school district leaders. This session will cover best practices in using market research to understand how to target high needs and URM schools; and how to articulate curriculum and PL services in a way that is clear and compelling for K-12 school and district level administrators in their region.